Samsung's The Frame is the official display for a prestigious Swiss art fair

artwork from the metropolitan museum of art on samsung art store for the frame tvs

The Frame, with its unassuming design and decorative bezels, can easily pass as a wall hanging instead of a TV, it's only when you switch it on will you find all of the features that one would expect from a Samsung smart TV.

Samsung has also equipped it with a digital art library, enabling the TV to showcase works of art when it's not actively being used. No wonder, then, that The Frame has been chosen as the official display for a prestigious art fair in Switzerland.

The Frame is Art Basel's official display

Samsung designed its The Frame TVs with a unique concept in mind. It wanted to create a TV that didn't look like a conventional TV, rather, it would be as inconspicuously as a piece of art hanging on a wall.

Samsung has confirmed that The Frame has been chosen as the official display for Art Basel, the world's largest art exhibition, that takes place in Basel, Switzerland. Art Basel will play host to 286 galleries this year from 40 countries and territories. The fair takes place at Messe basel from June 13 to June 16.

There's going to be a The Frame Lounge booth at the fair dedicated to Samsung's unique TV, where visitors will be able to enjoy great works of art on this modern display. They'll also experience its glorious 4K OLED technology and the Art Store subscription service that provides access to over 2,500 works of art to The Frame users.

The Frame was refreshed for the 2024 model year. It's available in a wide range of sizes, from 43-inch starting at $999 to 85-inch that costs $4,299.

Access amazing deals on Samsung's The Frame TV

Adnan Farooqui - Executive Editor

[email protected]

First Samsung device: SGH-E900

Adnan Farooqui is a long-term writer at SamMobile. Based in Pakistan, his interests include technology, finance, Swiss watches and Formula 1. His tendency to write long posts betrays his inclination to being a man of few words.

TV The Frame

samsung neo qled 8k oled tv pre-orders south korea 2025

Samsung's The Frame is the official display for a prestigious Swiss art fair

The Frame is Art Basel's official display

Adnan Farooqui - Executive Editor

[email protected]

First Samsung device: SGH-E900

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