SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Samsung’s position on world’s most valuable brands list slips


Last updated: January 27th, 2022 at 17:02 UTC+02:00

When it comes to Android smartphones, most people would agree that Samsung is the undisputed king. Even after the arrival of new brands in the Android world, Samsung continues to be at the top of its game.

Since 2012, the company has been ranked among the top ten best global brands. Over the years, this position improved, and it rose to the 6th position in the years 2017, 2018, and 2019.

Samsung slips down one spot in the rankings

In 2021, the company gained one spot and made it to the 5th position in the Best Global Brands list. During the COVID era, companies, especially in the tech world, faced many challenges. Climbing one position up in such a scenario was quite commendable.

However, according to the latest research report performed by Brand Directory, Samsung slipped one position to 6th in the list of the world’s most valuable brands for 2022. This list places Apple at the top spot, standing at a valuation of $355.1 billion. This valuation number is calculated by Brand Directory and does not represent the actual market cap of the brand.

Amazon got the second position, and Samsung is placed below Walmart in the list. Google secured the third spot. Furthermore, the report states that the brand valuation of Apple increased by 35% compared to 2021. Whereas Samsung saw a 5% increase from last year. Moreover, it is the only Korean brand to make it to the top 25 most valued brands.

The point to note here is that the previous report where Samsung managed to get the 5th position in 2020, was announced by Interbrand. On the other hand, this report of the world’s most valuable brand for 2022 is announced by Brand Directory. Since these different consultancies have their own metrics for measuring brand performance, it is quite tricky to come to an actual conclusion.

Join SamMobile’s Telegram group and subscribe to our YouTube channel to get instant news updates and in-depth reviews of Samsung devices. You can also subscribe to get updates from us on Google News and follow us on Twitter.

BusinessGeneral Samsung
Load 1 comments

You might also like

Samsung to use more LG batteries in its low-end and premium phones

Samsung may have driven LG out of the smartphone market, but it’s more than happy to source components f …

  • By Adnan Farooqui
  • 2 weeks ago

Samsung and Apple jointly hold 60% of global tablet market share

According to the latest report by market research firm Strategy Analytics, Samsung and Apple jointly hold 60% …

  • By Sagar Naresh
  • 2 months ago

New WhatsApp update adds extra layer of privacy to chats

The latest WhatsApp update for Android and iOS adds another layer of privacy for disappearing chats. Media sen …

  • By Anil Ganti
  • 3 months ago

WhatsApp voice messaging is about to get a whole lot better

On Wednesday, WhatsApp announced that it is bringing a bunch of new features to voice messages. These features …

  • By Sagar Naresh
  • 3 months ago

Samsung aims to dominate the mid-tier smartphone market in India

There are a plethora of Samsung smartphones in the mid-tier smartphone category on offer in India. The company …

  • By Sagar Naresh
  • 3 months ago

Realme to be the first to ship phone with Samsung’s newest 108MP …

Chinese smartphone brand Realme has announced that its new flagship, the Realme 9 (4G), will ship with a 108MP …

  • By Sagar Naresh
  • 3 months ago