Samsung’s Galaxy Watch sales have fallen

Counterpoint Research has published an analysis on global smartwatch shipments in Q1 2024, and according to it, Samsung ranks fourth.

Watch

Getting your Trinity Audio player ready...

Recently, we had two reports, one from Canalys/Omdia and the other from IDC, claiming that Samsung was fourth in global smartwatch shipments in Q1 2025. Now, we have a third report claiming that Samsung isn't in the top three.

According to Counterpoint Research, Samsung had a a 7% share in global smartwatch shipment in Q1 2025, giving it a fourth place on the chart. In the first, second, and third place are Apple, Huawei, and Xiaomi, with 20%, 16%, and 10% shares.

counterpoint research global smartwatch shipments q1 2025 samsung fourth place

In Q1 2024, Samsung had a 9% share, which means that the South Korean tech giant’s market share has fallen by 18 percentage point. However, it isn’t just Samsung whose share has dropped. Apple’s share also fell by 9 percentage points.

The three other brands on the chart, Huawei, Xiaomi, and IMOO, all of which happen to be Chinese, have gained market share by 53, 53, and 23 percentage points. It shows that more and more people are preferring affordable models over costlier ones.

Galaxy Watch 8 series could help Samsung

Samsung is going to launch its next set of smartwatches, which may include the Galaxy Watch 8, Galaxy Watch 8 Classic, and the Galaxy Watch Ultra 2, on 9 July 2025. Hopefully, these models will help the brand gain market share.

Abid Iqbal Shaik - Writer

First Samsung device: Galaxy S II

I’m a computer science engineer living in Hyderabad, India, who has a keen interest in automobiles and consumer electronics. My journalism career kicked off in 2017 with MySmartPrice where I wrote news, features, buying guides, and explanatory articles about technology among other things, and reviewed many products, including smartphones, tablets, laptops, PC components, smartwatches, audio devices, wearables, and smart home products. Since then, I have worked for 91Mobiles, Apple, and Onsitego, before finally landing on SamMobile.

Watch Galaxy Watch

Samsung’s Galaxy Watch sales have fallen

Galaxy Watch 8 series could help Samsung

Abid Iqbal Shaik - Writer

First Samsung device: Galaxy S II

You might also like

Samsung acquires Xealth to bring clinical care closer via Galaxy Watches

Samsung's global smartwatch market position is not good

Samsung's new health hub will let you easily share data with your doctor

Samsung Pay is no longer available on these Galaxy Watch models