Samsung resolved to kickstart this calendar year by firing on all cylinders, and… well, so far, so good, and Apple appears to be a bit shell-shocked. The South Korean tech giant hence ended up shipping in excess of 77 million devices over the course of the first three months of the year, a pretty substantial increase compared to early 2020.
In retrospect, Samsung's past twelve months in the business certainly don't appear to be as mediocre as they did around Christmas. That is to say: the iconic manufacturer didn't take long to return to fighting shape, at least as far as smartphones are concerned.
Can Apple stop this momentum? Can anyone?
But it's a whole other matter whether Samsung manages to keep this up in the medium term. Spring is here, and so is the competition, led by none other than Cupertino itself. The new iPads are here, and they mean business, which is hardly conducive to Samsung's own tablet ambitions.
Still, 77 million devices in three months isn't bad for a rebound year. That figure, reported by Strategy Analytics, points to Samsung holding nearly a quarter of the world's mobile market all by itself. Or 23% against Apple's 17%, as nonchalant as Apple remains about the beginning of every calendar year.
Between record profits and all the laurels being thrown at the Galaxy S21 range, Samsung's looking cozy as we're approaching the second third of the year. It's not oblivious to that fact, either; from what we've been hearing, the general directive for the remainder of the year is “keep calm and churn out more phones”.
