Outside of its Experience stores, Samsung is constantly looking for ways to show off its products in new and innovative ways. AR has become all the rage due to limited access to physical locations. Now, users will be able to experience a whole range of Samsung products in an entirely new environment thanks to the new ‘Life Unstoppable: House of Surprises’ initiative.

Life Unstoppable: House of Surprises is an interactive movie that follows the stories of multiple characters that showcase Samsung’s range of products. There are six different rooms that highlight the features of a certain product and how they interface with others, essentially highlighting Samsung’s smart home ecosystem.

The first chapter is centered around Samsung’s range of smart refrigerators, followed by Samsung’s Bespoke Jet blender. The next products highlighted are Samsung’s The Premiere projector and Q800 soundbar, after which the Neo QLED TV,  Q950 soundbar, The Serif, and The Frame smart TV make an appearance, along with a Galaxy Z Flip 3 cameo. The Samsung Odyssey Neo G9 Gaming Monitor rounds things off, along with the Bespoke AirDressersmrt wardrobe, Bespoke Jet, Jet Bot AI+ robot vacuum cleaners.

Life Unstoppable: ‘house of surprises’ will premier at the dedicated landing page on October 18th at 08:00 BST. Samsung Europe CMO, Benjamin Braun is expected to make a cameo in the presentation, too.

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