Phone

Samsung makes waves with Galaxy S20 promos starring BTS

Samsung’s partnership with Bangtan Boys yielded its first results a month after the company announced a collaboration with the Korean boy band devised to promote the Galaxy S20 lineup. Last Friday, Samsung published a seven-part video series called Galaxy X BTS which is currently close to surpassing two million views on YouTube.

That’s not counting the massive waves Samsung and BTS already made on Twitter in their quest to promote the Galaxy S20 range. A 15-second clip starring V reached particularly notable heights on the microblogging platform, amassing 1.1 million views, 90,000 retweets, and 220,000 likes on its own since its Friday debut.

All of the BTS promos are in line with the general marketing strategy Samsung greenlit for the Galaxy S20 as they’re primarily focused on the photographic capabilities of the new handsets.

This is likely just the beginning of BTS and Samsung’s efforts centered on the Galaxy S20. The tech giant hasn’t shared many details on what the effort will entail, though it did confirm “various activities” are planned as part of the project.

The Galaxy X BTS campaign isn’t the first time Samsung turned to Kpop in an effort to promote its Android smartphones. In fact, it’s not even the only example of such a marketing strategy employed for the Galaxy S20, as evidenced by the recently unveiled Jennie Red variants of the Galaxy S20+ and Galaxy Buds+ named after the star vocalist of Blackpink.

In spite of massive marketing investments, Samsung’s newest Android flagships have been off to a slow start, with the company likely feeling the pinch from the ongoing COVID-19 pandemic.

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Husban osman
Husban osman

Hi !! My name is Husban, and I love S20 greatly. I am looking for a way to get it and be a girl from a developing country and an ordinary family for me this desire was a dream. I once tried to secure its price, but I found it very expensive and I couldn’t save the amount, but I liked it very much, and I didn’t give up, so I started looking for competitions with prizes or other things to get it, and I really hope to get it because it is like a dream for me,I know very… Read more »

GEOHLIZ
GEOHLIZ

To be honest I’ve “always” had Apple mobiles, I like them but they’re not entirely satisfying me anymore when it comes to some points, so I’ve been considering change my phone to a samsung since Im watching a lot of korean dramas and they look really good there, but Im afraid I wont like it or wont adjust to it, but this is the perfect opportunity for me to try it and about BTS I love them with all my heart so extra points!

hypervmin
hypervmin

Samsung never fails to amaze me everytime they release new products. I always love samsung phones because the specifications are amazing. That’s the reason why always stick to having samsung phones and tablet so I can surely tell that samsung phones are the best phones in the world. I have never seen such an amazing phone as Galaxy S20 before, i really believe that Galaxy S20 is the game changer. I’ve watched advertisements of Galaxy S20, the one with my favorite artists, BTS, and also their posts using Galaxy S20. The quality of the pictures are so amazing, and i… Read more »

kakudiego
kakudiego

so, they are targeting 12 years old girls? or just want to lose the market?

cardicek
cardicek

Exactly those ads humus

Kunztk
Kunztk

BTS is the global brand ambassador for Hyundai so Samsung def knows they are targeting the right group of consumer..btw Hyundai paraslide sold the most cars after BTS promoted it..

cardicek
cardicek

The ads are humus: D compared to ads on S10 / + it’s total burn: X

djcbs
djcbs

“Samsung’s newest Android flagships have been off to a slow start, with the company likely feeling the pinch from the ongoing COVID-19 pandemic.”

More likely feeling the pinch from the fact that their S20 line is simply crap and people will be better off buying last year’s S10 for a much lower price.

And no amount of marketing using these…boys?…will improve that. 12 year old girls won’t convince their parents to give them 1000€+ phones in the quantities Samsung needs.

Samsung needs to get back to the drawing board and completely rethink the failed strategy they went into with the Note 10.

MarkSOceanDem
MarkSOceanDem

If you have a late model S10 or S10 Note you can get hundreds off as a trade in, and as one tech site review said yesterdsay, the Ultra has the best cameras ever seen on a smartphone.

Sam Eeld
Sam Eeld

BTS endorsed the Hyundai Palisade and the demand increased so much they were struggling to produce enough cars. The “12 year olds” misconception is getting really old.