Samsung's no stranger to leading the charts and the company has done an impressive job in not just retaining its dominance but also expanding it. This is a testament to the company's resilience and its unrelenting pursuit of excellence in design, engineering, and software.
So it's no surprise that the company's products tend to do well in major markets across the globe. The robust performance of this year's flagship lineup has propelled Samsung to become the top smartphone brand in 38 countries across the globe in Q1 2024, up from 28 countries previously.
Samsung clinched the top spot in 10 more countries
The latest smartphone shipment report by Counterpoint Research shows that out of the 74 countries surveyed, Samsung was the leading smartphone brand in 38. Samsung has thus achieved the top spot in 10 additional countries, considering how it was top in 28 back in the fourth quarter of last year.
Samsung managed to clinch a healthy market share of more than 40% in markets like Brazil, Poland, and Chile. It even became the leading supplier of phones in Taiwan, Singapore, and Hong Kong, where Apple has traditionally been in the lead. However, Samsung did lose the top spot in India, Denmark, Belgium, and the Netherlands, where it was previously at the top spot, to other manufacturers.
Samsung's main rival, Apple, only took the top spot in 16 countries, a significant decline from 24 countries in Q4 2023. Xiaomi also saw a decline, coming from 13 countries last year to the top spot in eight countries in Q1 2024.
