The Samsung US Discord channel is already live starting June 7 and has been launched in partnership with Publicis Group-owned media company, Razorfish. Samsung’s Discord server will act as a place to deepen connections with fans, gamers, and creators, and also offer a place for Samsung to explore new marketing opportunities.
Samsung is making Web 3.0 moves
Fans will get access to exclusive products, events, NFTs, and other Web3-based activities. For the first 24 hours, the early adopters of the Samsung US Discord server will get the company’s Origin character role. Moreover, from June 7 to June 10, all fans will have a chance to be randomly selected for daily product giveaways. The OG character role will help fans increase their chances of winning the giveaway and other benefits.
Samsung has already cemented its name in the metaverse with the Samsung 837x, Decentraland, and Samsung Galaxy on Roblox, which is slated to host a virtual concert later this month. The Samsung US Discord server will be a destination for fans to participate in virtual events happening at the actual Samsung 837 location and Samsung Odyssey gaming experiences and will help boost Samsung’s ability to mark its presence in both the real and digital worlds.
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