Samsung TVs, smart monitors get EMBIBE's AI-powered platform

Samsung offers the Samsung Education Hub app for its TVs and smart monitors. It turns these entertainment and productivity devices into educational tools by providing students with learning material for various curriculums to help them with their studies.

In India, the tech giant has been offering the content in the app in partnership with Physics Wallah. Well, the company has now collaborated with EMBIBE to offer an AI-powered learning experience in the Samsung Education Hub in the country.

Samsung integrates EMBIBE's AI-powered platform in Education Hub on TVs and smart monitors in India

Samsung has announced that it has partnered with EMBIBE to offer EMBIBE’s AI-powered learning platform in the Samsung Education Hub app for the company’s smart TVs and smart monitors.

According to the company, it will offer learning experiences for CBSE, ICSE, IB, Cambridge, all State Boards, JEE, and NEET. Those learning experiences will include “a comprehensive collection of award-winning 3D explainers and personalised adaptive practice with hints & solutions.”

Check out our hands-on video of the Galaxy S25 Ultra below.

However, EMBIBE’s content in the Samsung Education Hub isn’t free. You will have to pay for the EMBIBE subscription, and if you purchase its annual plan through Samsung’s smart TVs and smart monitors, you will get a 50% discount.

Samsung says that it will make the content from EMBIBE available first on the 2024 lineup of smart TVs and smart monitors and then on older models.

EMBIBE content is not available on 2023 Samsung TVs yet

We checked the Samsung Education Hub on our Samsung S95C TV from 2023 and it offers content from Physics Wallah but not from EMBIBE. However, the app’s description mentions EMBIBE as you can see in the images below.

At the moment, there’s no information if EMBIBE’s content will replace Physics Wallah’s content in the Samsung Education Hub or if the two will co-exist. We hope that the latter will be the case as it will provide consumers with more flexibility.