Samsung TV Plus gets four new channels in India

Samsung’s free ad-supported streaming television (FAST) service, Samsung TV Plus, in India, offers more than 120 channels across various genres, making it one of the best in the segment. Now, the South Korean tech giant is adding four B4U channels to the service to offer Samsung TV, smartphone, and tablet users a wider choice of content.

Samsung has announced that it is adding B4U Movies, B4U Music, B4U Kadak, and B4U Bhojpuri to Samsung TV Plus in India. With that, its FAST service now offers more than 125 channels for free in the country, allowing people to enjoy various types of content on their Samsung TVs, smartphones, and tablets without paying a rupee.

Commenting on this milestone, Samsung India’s Head of Partnerships, Samsung TV Pus India, Kunal Mehta, said: “Our mission is to deliver unmatched access and exceptional value to both our audiences and advertisers on the Samsung TV Plus platform. By introducing new FAST Channels from the house of B4U, we aim to enhance access to the latest from the world of entertainment. This collaboration with B4U underscores our dedication to this vision.”

On the other hand, B4U’s Chief Revenue Officer, Johnson Jain said: “Connected TV (CTV) has emerged as a significant force in the Indian media landscape, revolutionizing how audiences consume content. In line with this, our approach has pivoted on reaching a broader and more diverse audience base. We are delighted to announce our collaboration with Samsung TV Plus, bringing our curated set of channels to their platform. Through this partnership, we aim to engage viewers with high-quality entertainment — featuring top-tier movies and the best in music — delivered seamlessly on a premium CTV experience.”