Samsung TV Plus is expanding its channel portfolio through a new partnership with the Wurl Network, bringing Fashion TV to its free TV service. The American company confirmed the collaboration earlier today, claiming its speed of deployment was the main reason Samsung opted to implement its solution.
As a result, the free video service for the tech giant’s contemporary television sets is receiving in excess of 300 new fashion shows. The partnership appears to be global in nature, with the Wurl Network estimating it encompasses half a billion households across the planet.
Samsung TV Plus gets access Fashion TV programming
No financial details of the deal were disclosed, though it's likely Samsung opted for a multi-year distribution agreement. By partnering with the Wurl Network, the Korean juggernaut gains access to a plethora of niche programming at once instead of pursuing individual licenses. Fashion TV offers more than 100 hours of new programming every month.
Like other video content platforms, Samsung TV Plus offers different programming across countries, so international distribution partnerships like the newly confirmed Wurl one aren't necessarily the norm. The solution itself is meant to provide extra value to owners of Samsung Smart TVs, not to mention its worth to the linear TV industry that's been desperate for new ways to fight off on-demand rivals such as Netflix.
Today’s announcement is the third notable development for Samsung TV Plus this week alone. The free Internet TV service already expanded its French programming several days back. Additionally, a mobile version of the video platform is also in the works, as SamMobile exclusively revealed on Monday.
