Last updated: August 25th, 2026 at 13:55 UTC+02:00
SamMobile has affiliate and sponsored partnerships, we may earn a commission.
The brand grew 6% YoY.
Reading time: 1 minutes
Abhijeet Mishra / SamMobile
Counterpoint Research has published an analysis on the Southeast Asia (SEA) smartphone market in Q2 2026 and there's some good news for Samsung.
According to it, Samsung had a 24% market share, the highest among all the brands, giving it the first position on the chart, just like in Europe and LATAM.
Counterpoint Research
Counterpoint Research's chart showing SEA smartphone shipments market share Q2 2026 versus Q2 2025
During the same period last year (Q2 2025), Samsung had a 19% market share. It means that the company grew 6% year-over-year (YoY). That’s despite the overall market shrinking by 15% YoY due to supply shortages, increasing device prices due to rising memory costs, and other macroeconomic factors. In other words, it performed spectacularly.
The research firm says that Samsung's growth was driven by “product availability, relatively modest price increases, strong mid-year promotional activity, and sustained demand in the flagship segment.” In the second, third, fourth, and fifth places were Xiaomi, Oppo, Transsion, and Apple with 18%, 17%, 15%, and 9% market shares, respectively.
First Samsung device: Galaxy S II
I’m a computer science engineer living in Hyderabad, India, who has a keen interest in automobiles and consumer electronics. My journalism career kicked off in 2017 with MySmartPrice where I wrote news, features, buying guides, and explanatory articles about technology among other things, and reviewed many products, including smartphones, tablets, laptops, PC components, smartwatches, audio devices, wearables, and smart home products. Since then, I have worked for 91Mobiles, Apple, and Onsitego, before finally landing on SamMobile.
