Samsung topped India's premium mobile market in Q2 2025

Last week, a market research revealed that Samsung was the second largest brand in the Indian smartphone market in Q2 2025. Well, a new report says that while the tech giant couldn’t score the top position in terms of overall volume, it was the number one brand in the premium mobile segment in the country last quarter.

Counterpoint Research has published an analysis on the Indian smartphone market in Q2 2025. According to it, Samsung had a 23% share in the premium mobile segment (phones above INR 45,000) in the last quarter, giving it the first spot on the chart. Interestingly, Apple also had 23% market share, tying with Samsung.

According to the firm, Samsung managed to achieve the top spot “through aggressive affordability initiatives such as trade-in programs, no-cost EMIs, and limited-period summer discounts, making flagship devices more accessible to aspirational buyers.” The latest news isn’t shocking as the brand also topped the chart in Q2 2024. In fact Samsung's performance in the segment dropped. In the same period last year, the tech giant was much ahead of its competitors, having a 24% share in the premium mobile market, with its closest rival having a 17% market share.

What also helped the tech giant was “improved macroeconomic environment that boosted consumer confidence and spending.” Counterpoint Research further adds “Retail inflation dropped to a six-year low, easing pressure on household budgets, while the central bank’s repo rate cuts made financing more accessible. Additionally, tax relief measures introduced earlier in the year increased disposable incomes and savings, creating a favorable setup for discretionary purchases.” Thanks to Samsung (and Apple), India’s smartphone market grew 18% YoY in terms of value.