Samsung installs its biggest display, The Wall, at Dubai's luxurious resort

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Samsung has taken its marketing up another notch by installing the industry-leading display, The Wall, at one of the most luxurious resorts in the world: Atlantis The Royal, Dubai. Atlantis The Royal is a new resort from Kerzner International on the Palm Jumeirah in Dubai. Apart from Samsung's The Wall display, the company has also installed Samsung Smart Signage displays both indoors and outdoors.

Atlantis The Royal had its grand opening in 2023, and this luxurious resort needed something up to the mark to provide a new experience to its guests and visitors. The resort is perfectly complemented by Samsung's latest technology, The Wall, and the Smart Signage displays. Anthony Lynsdale, Vice President of Information Technology at Atlantis Dubai, said, “We are confident in both the quality and reliability of Samsung’s technology and team of experts to help us create and maintain an unparalleled hotel experience.”

The Wall and various Samsung Signages provide an unmatched viewing experience at the resort

Notably, according to the official blog, Atlantis The Royal, in Dubai, is the first hotel in MENA (Middle East and North Africa) region to install the Samsung Micro LED display, The Wall. The display measures 146 inches with 4K (3,840 x 2,160) resolution and has been set up in the resort's most luxurious guest suite, the Royal Mansion. Moreover, throughout the property, guests will see various Samsung Smart Signages installed to entertain the guests.

You will find the Smart Signage displays in areas like the lobby, the hotel's spa, the gym, the outdoor infinity pool, the ceviche bar, restaurants, meeting rooms, and more. Around 957 Samsung displays have been installed in the hotel's 795 rooms to provide a mesmerizing viewing experience to the guests of the Atlantis The Royal in Dubai.