Samsung's lifestyle TV with a rotatable 43-inch display, The Sero, is now available in Spain after debuting outside of South Korea last week. Along with it come two more diagonals for Samsung's other lifestyle TV, The Frame, adding up to a total of six.
As of this writing, The Frame is listed in Samsung's online shop in every diagonal, but pricing details are missing for the new 32-inch model. The other addition to the lineup is also the largest with a 75-inch diagonal. It costs 2,677 euros after a discount that slashes the original 2,999 euros price. Meanwhile, The Sero is available in Spain for 1,499 euros.
Two Samsung TVs for different lifestyles
Even though both The Sero and The Frame are categorized by Samsung as ‘lifestyle TVs,' they have very different designs and aim to satisfy two different demographics, or indeed lifestyles. The Sero is a TV made for smartphone owners who want to mirror content from their phones to the bigger screen. The Sero has a rotating display that changes from portrait to landscape orientations automatically. It comes with a base that hides a 60-watt speaker system.
In contrast, The Frame has a less conspicuous design. Its main purpose is to blend in with the environment and pass as a picture frame, hence the name. It has an Art Store and Samsung Spain only recently renewed the collection of art from the Thyssen-Bornemisza National Museum. Check the links below for more details.