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Samsung spreads ‘Open Always Wins’ message at Paris 2024 Olympics

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Last updated: June 24th, 2024 at 11:21 UTC+02:00

Samsung has started spreading the ‘Open Always Wins' message in Paris, France, ahead of the Paris 2024 Olympic Games. It has set up huge outdoor advertising boards to spread its brand values, hinting that its open ecosystem is better than Apple's closed ecosystem.

Samsung's ‘Open Always Wins' message highlighted before the start of the Paris 2024 Olympics

Samsung Open Always Wins La Defense Paris France 2024 Olympics

Samsung is advertising its brand values of inclusivity and openness at the Paris 2024 Olympics. It has put up advertising banners at popular locations in Paris, such as Haussman Street, Palais Garnier, and La Défense. These advertisements, which also showcase the Galaxy Z Flip 5, will continue until September 2024, when the Paralympic Games 2024 will end.

Samsung Open Always Wins Haussman Street Paris France 2024 Olympics

The South Korean firm is highlighting its ‘Open Always Wins' message, which means it is open to the world of possibilities and trying out new things. One such thing is Samsung's foldable smartphone lineup, a groundbreaking new segment adopted by several other brands. This is also the official message of the Paris 2024 Olympics and Paralympics sporting event.

The story continues after the video. 

Samsung has been the official Olympic games partner for the past 40 years. Every Olympics, for the past decade or so, the South Korean firm sponsors athletes and gifts on high-end Galaxy smartphones to each participant in the event. This year, the company could gift the Galaxy Z Flip 6 to athletes at the event.

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