Last year, Samsung launched its self-repair program for smartphones in South Korea and the US. The company also announced its self-repair program for Galaxy Book laptops a few months ago. Now, the company plans to expand its self-repair program to other markets to help users repair their devices for specific issues.
TM Roh, President and Head of Samsung MX (Mobile Experience), revealed to The Economic Times that the company plans to bring its smartphone self-repair program to the Indian market. With the help of this program, users can quickly repair their Galaxy smartphone, including fixing the cracked glass on the back, replacing the display panel, and changing broken USB charging ports.
Samsung will continue to invest in R&D and smartphone manufacturing facilities in India
Samsung also announced that it would continue to invest in its R&D facilities and manufacturing facilities in India. The company has an R&D office in Bengaluru and a smartphone factory in Noida. TM Roh said that Samsung would invest in its smartphone manufacturing plant in the country to make it a smart factory for improved manufacturing optimization. Samsung is treating its Noida smartphone factory as a manufacturing hub for the global markets. The company is also working with local partner firms to increase its competitiveness in production.
The company also said it is working with local partners to improve the performance of its OLED panel production for mobile devices. The company makes OLED panels in the same factory in Noida where it makes smartphones. The company is focusing on the Galaxy F and Galaxy M series of smartphones that are tailor-made for the Indian market. Apart from four years of Android updates, Samsung is working with Google to bring exclusive features to Galaxy phones and tablets.
With 5G networks rolling out rapidly in India, TM Roh believes that demand for smartphones priced at $400 or above will quickly rise. The 5G smartphone market is expected to grow by 60% in 2023, while the premium smartphone category is expected to expand by 30%.
