Samsung has announced that it has partnered with JioCinema (owned by Reliance) to pre-install the JioCinema video streaming app on all its recent smart TVs sold in India. The JioCinema app is the exclusive online streaming option for the IPL for five years, starting from 2023. So, Samsung smart TV users can easily watch IPL cricket matches in the future.
Apart from streaming IPL cricket matches, JioCinema offers modern features for sports fans, including up to 4K resolution, multiple live camera views, scorecards, and various sports metrics. The JioCinema app will come pre-installed on all Samsung smart TVs and Smart Monitors running Tizen and released in 2018 or later. The video streaming app will also be visible on the home screen of these TVs and monitors. JioCinema also has a vast collection of movies and TV shows.
Cricket is the most popular sport in India, and IPL is the most popular cricket league in the country. Millions of viewers watch IPL cricket matches live every day. So, adding the JioCinema app on the home screen would make it easier for Samsung smart TV and Smart Monitor users to tune into the religiously followed cricket league.
Hursh Shrivastava, Head of Strategy and Partnerships at Viacom18 Sports, said, “By combining the cutting-edge technology of Samsung with JioCinema's digital-first, world-class offerings and features, this partnership creates a synergy that will provide consumers with the ultimate viewing experience. Whether you're a die-hard sports fan or a casual viewer, this collaboration promises to deliver the very best of the TATA IPL on JioCinema right to your fingertips.“
