Samsung, the world’s biggest smartphone OLED panel maker, is aggressively targeting the gaming smartphone market. The company’s 6.78-inch OLED panel, which has a native refresh rate of 120Hz, is used in the recently released gaming smartphone, the ASUS ROG Phone 5. The display also features 1 billion colors, Full HD+ resolution, HDR10+, and 1,200 nits of peak brightness.
The South Korean firm mentioned earlier today that it aims to sell such OLED panels to more brands that make gaming smartphones. Samsung Display also mentioned that its latest high-refresh-rate OLED panel received the ‘Seamless Display’ certification from Swiss firm SGS S.A., one of the world’s leading certification firms. It said that Samsung’s latest OLED panel offers an industry-leading motion picture response time of 11ms and a blur length of 0.7mm. The Swiss firm also awarded the ‘Eye Care Display’ certification to Samsung’s OLED panel.
Various brands, including Samsung, have been releasing smartphones with high-refresh-rate displays to offer mobile gamers a cutting-edge gaming experience. Since the COVID-19 pandemic, people have been staying at home to practice social distancing, which has led to a surge in the number of people playing online games on computers, gaming consoles, and smartphones. Smartphone brands want to capitalize on that market by offering gaming smartphones with fast processors and high-refresh-rate displays. Samsung’s own high-end Galaxy smartphones and tablets use 120Hz OLED displays for a smoother experience.
Samsung Display currently has a huge lead in the smartphone OLED market, and it also entered the laptop market in 2019. The South Korean firm’s 15.6-inch 4K OLED screen is used in the Razer Blade 15. The company recently unveiled its 14-inch and 15.6-inch 90Hz OLED panels for laptops and laptops that use Samsung’s new OLED panel will start arriving in Q2 2021.