Samsung has been the world’s biggest TV brand for 16 years consecutively. However, a few years ago, it slipped from its number one position in India, and Xiaomi took that crown. New numbers reveal that the story hasn’t changed much, but Xiaomi’s market share has dropped slightly.
According to the latest report from market research firm Counterpoint Research, Samsung’s share in the Indian smart TV market was 16% in 2021, the same as its figures from 2020. Xiaomi, whose market share dropped from 23% in 2020 to 18% in 2021, is still the number one player in terms of unit sales.
The report claims that Samsung was the biggest TV brand in India if non-smart TVs were taken into account, and its overall TV market share was 18%. The company’s key TV sales driver were the T4000 series of smart TVs. Its Crystal smart TV series did well, too. Sales of premium QLED TVs increased 2x compared to 2020.
LG’s market share dropped from 12% in 2020 to 11% in 2021. With its 6% market share, Sony has held its ground, and it was the most sought-after brand in the premium (above INR 40,000 or $530) and ultra-premium TV (above 70,000 or $930) segments. TCL, which was the fifth-biggest smart TV brand in India in 2020, has been replaced by OnePlus.
OnePlus was the fastest-growing TV brand in India, with a 354% shipment growth year-over-year. Blaupunkt, BPL, Kodak, Nokia, Panasonic, Realme, and TCL made up 43% of India’s total smart TV sales in 2021. Realme was reportedly one of the influential smart TV brands in the sub-INR 20,000 (around $265) price segment.
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