What is the difference between Samsung's S95H and S99H OLED TVs?

In some markets, Samsung’s 2026 OLED TV lineup includes three models, while in others it includes four. For example, in the UK, Samsung sells both the S95H and the S99H, while in the US, the S99H is marketed as the S95H. This can make things confusing, so here is a clear breakdown of the differences between the two models.

When Samsung unveiled its 2026 TV lineup at CES, it showcased the S95H as the model with a metal, art frame-style design. At the time, there was no mention of an S99H model. In most global markets, the S95H serves as the flagship model and features this premium design.

However, in some markets such as the UK and Ireland, the S99H is positioned as the flagship model and carries the metal art frame design. In those regions, the S95H sits one tier below and uses the Infinity One design seen on last year’s S95F, with a bezel-less screen and a Slim One Connect stand.

The S95H is available in 48-inch, 55-inch, 65-inch, and 77-inch sizes. The S99H is offered in 55-inch, 65-inch, 77-inch, and 83-inch variants.

In markets where the S99H is sold, it includes access to Samsung’s Art Store, while the S95H in those same markets does not.

Both TVs feature 4K OLED panels with HDR10+, HLG, and a Glare Free coating. The S99H also supports HDR10+ Advanced, while the S95H appears to lack this feature in certain regions.

Gaming features are largely identical across both models. They include support for up to a 165Hz refresh rate, Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), AMD FreeSync Premium Pro, Nvidia G-Sync Compatible, HGiG, AI Auto Game Mode, Samsung Gaming Hub, Super Ultra Wide Game View, Game Bar, Light Sync, and Mini Map Zoom.

Both TVs feature a 4.2.2-channel speaker setup with 70W output, along with Dolby Atmos, Eclipsa Audio, Active Voice Amplifier Pro, Adaptive Sound Pro, Q-Symphony, and 360 Audio.

They also include far-field microphones for voice assistants and intelligent audio features. The S99H includes AI Sound Controller Pro, which is not available on the S95H.

The S99H includes four HDMI ports, two USB Type-A ports, an Ethernet port, and an RF port. It also supports the optional Wireless One Connect box, which can expand the number of HDMI ports to eight.

The S95H includes four HDMI ports, three USB Type-A ports, one USB Type-C port, an Ethernet port, and an RF port through its standard One Connect box.

Both TVs support Wi-Fi 6E, Bluetooth 5.3, AirPlay 2, Google Cast, Multi View, Smart View, SmartThings with a built-in hub, and Storage Share.

Both models are powered by the NQ4 AI Gen3 processor and run One UI Tizen based on Tizen 10. They include features such as Daily+, Daily Board, Karaoke Mic, Live Translate, Now Brief, Samsung Health, SmartThings, and Vision AI Companion.

They also support Alexa, Bixby, and Google Assistant, and can be controlled using Google Home and SmartThings apps. They come pre-installed with Microsoft Copilot and Perplexity apps.