SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Samsung has reportedly lowered its Galaxy S21 shipments expectations


Last updated: January 25th, 2021 at 14:17 UTC+02:00

The Galaxy S21 flagship series will start shipping to customers by the end of the week. The first month on the market will be decisive for the new lineup, as it will give Samsung a more accurate idea of what kind of demand it should expect in the first quarter. But for the time being and until a more accurate prediction can be made, the company has reportedly set its expectations a bit lower than last year.

Samsung is reportedly estimating that it will ship a total of 26 million Galaxy S21 flagships by the end of 2021. It seems as though the company has adjusted its expectations according to the Galaxy S20 series’ market performance, the latter of which registered 26 million shipments in 2020, down from the estimated 35 million shipments. This year, the company is apparently expecting to ship 10 million base Galaxy S21 units, 8 million Galaxy S21+ units, and another 8 million Galaxy S21 Ultra units.

Shipments might be lower but sales figures don’t have to

Shipment and sales figures are two different things, even though they are interconnected. A company can ship a whole lot more products to retailers than it will actually sell — sometimes, but not always to its detriment — and it’s why shipment figures are usually viewed only as a rough estimate of a product’s true market performance.

As far as Samsung and the Galaxy S21 series goes, the company may have adjusted its shipment figures as a way to prevent overproduction and oversupply. Samsung might no longer afford to flood the market as it used to, and back in November we heard about Samsung wanting to follow demand more closely and gradually increase the Galaxy S21 production capacity as needed. This will inevitably lead to lower initial shipment figures compared to previous years, but it doesn’t necessarily mean that Samsung is expecting to sell fewer Galaxy S21 models overall.

Phone Galaxy S21Galaxy S21 PlusGalaxy S21 Ultra
Load 17 comments

You might also like

Get the Samsung Galaxy S22 Ultra for $125 less this Father’s Day

If you were looking for a gift for your old man this Father’s Day, then you should check out the great d …

  • By Sagar Naresh
  • 2 weeks ago

Galaxy S21 gets support for Vo5G calls on T-Mobile’s network in …

Last week, the Galaxy S22 became the first phone in the world to receive support for Vo5G (Voice Over 5G) cal …

  • By Asif Iqbal Shaik
  • 2 weeks ago

Galaxy S21 vs. Galaxy S22 camera battle: Is the newer camera better?

While the Ultra variants of Galaxy S series phones have been getting the latest and greatest camera innovation …

  • By Asif Iqbal Shaik
  • 2 weeks ago

What is the newest Samsung phone? – June 2022

It has often been difficult to keep track of the newest Samsung phone given that the company releases so many …

  • By Adnan Farooqui
  • 3 weeks ago

Galaxy S21 starts getting June 2022 security update in Europe

A few days ago, Samsung released the June 2022 security update. The new software was first released to the Gal …

  • By Asif Iqbal Shaik
  • 3 weeks ago

[List] Which Galaxy devices have received Android 12 and One UI 4?

Samsung started beta testing Android 12 and One UI 4.0 almost four moths ago, before bringing the official sta …

  • By Abhijeet Mishra
  • 1 month ago