Samsung pop-up store in Qatar has a Flex Mode AR game for football fans

Samsung has opened a new temporary pop-up store in Qatar, where the company intends to bring together football fans and Galaxy device enthusiasts. The pop-up store has purpose-built event areas, and the company claims that it is “merging the excitement of football with Samsung's legacy of cutting-edge mobile innovations.”

The company's new store delivers “a series of unique product experiences” and a variety of sales and retail offerings. People who visit the store have the opportunity to test devices such as the Galaxy Z Fold 4 and Galaxy Z Flip 4, the Galaxy Buds 2 Pro, the Galaxy Watch 5 series, the Galaxy Tab S8, and others.

Using augmented reality to showcase Flex Mode

Samsung says it has devised an augmented reality game for the now-iconic Flex Mode feature available for its foldable devices. The augmented reality game challenges store visitors to roam the streets of Doha — the capital of Qatar — and support their favorite football teams.

In keeping with the theme of football, Samsung also prepared a series of protective cases for the Galaxy Z Fold 4, Galaxy Z Flip 4, and Galaxy Buds 2 Pro inspired by participating countries in the upcoming FIFA World Cup, the latter of which kicks off on November 20 and is scheduled to end on December 18.

Thematically — once again — the Samsung pop-up store in Qatar will be open until December 18, 2022. It is located at the Place Vendome Mall in Wadi Al-Jaya in the Lusail region.

Mihai Matei - Senior Editor

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First Samsung device: SGH-A800

Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.

General Phone Virtual Reality Flex Mode Galaxy Z Flip 4 Galaxy Z Fold 4