Last updated: March 20th, 2026 at 08:38 UTC+01:00
SamMobile has affiliate and sponsored partnerships, we may earn a commission.
The Galaxy S26 effect?
Reading time: 2 minutes
Abhijeet Mishra / SamMobile
Usually, when Samsung launches a new Galaxy S lineup, the brand decreases the prices of the previous Galaxy S series. Considering that, as the company has launched the Galaxy S26 lineup, it should decrease the prices of the Galaxy S25 series.
However, taking into account rising memory prices, which are forcing companies to increase the price of their smartphones, the South Korean tech giant wasn’t expected to decrease the prices of the Galaxy S25 series. Well, Samsung has surprised us.
On X, Sanju Choudhary has shared a screenshot of what looks like Samsung India’s communication to retailers in the country about decreasing the prices of the Galaxy S25 Ultra.
Abhijeet Mishra / SamMobile
Samsung Seems To Have Dropped Galaxy S25 Ultra Price In India – Source: Abhijeet Mishra / SamMobile
If the image is genuine, Samsung has dropped the prices of 12GB + 256GB, 12GB + 512GB, and 12GB + 1TB variants by INR 10,000, INR 2,000, and INR 4,000, respectively.
Galaxy S25 Ultra
According to the communication, the new prices are effective from March 20, 2026. Usually, offline and online stores sell Samsung’s phones at lower prices than the brand’s official price. Considering that, expect the Galaxy S25 Ultra to be available at even lower prices in the country.
I’m a computer science engineer living in Hyderabad, India, who has a keen interest in automobiles and consumer electronics. My journalism career kicked off in 2017 with MySmartPrice where I wrote news, features, buying guides, and explanatory articles about technology among other things, and reviewed many products, including smartphones, tablets, laptops, PC components, smartwatches, audio devices, wearables, and smart home products. Since then, I have worked for 91Mobiles, Apple, and Onsitego, before finally landing on SamMobile.
