Samsung launches offensive against UK budget market with Galaxy M11

At the time of writing, Samsung UK sells only two Galaxy M smartphones through its online shop, namely the Galaxy M31s and the Galaxy M51. They are both positioned higher up in the food chain compared to the Galaxy M11 and cost £279 and £329, respectively. The Galaxy M11 is a less powerful device but it tries just as much to deliver good value at an accessible price.

In exchange for £149, customers in the UK will be getting a 6.4-inch smartphone with an Infinity-O TFT display featuring a resolution of 1560 by 720. The Galaxy M11 is powered by the Snapdragon 450 chipset paired with 3GB of RAM and 32GB of storage, although the 4GB/64GB variant could be made available in the UK at a later date. But initially, customers in the UK will only be able to buy the 3GB model in two color options: black and metallic blue.

One of the Galaxy M11's biggest selling point is its generous 5,000mAh battery with 15W charging capabilities. It's another Samsung smartphone that adheres to the long-lasting battery philosophy. Samsung is the preferred smartphone brand among British customers, the majority of which place a high value on battery life, price and build quality, so in theory the Galaxy M11 should receive a warm welcome in the UK.