Last updated: March 28th, 2026 at 20:17 UTC+01:00
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Who's excited?
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Asif Shaik - SamMobile
Samsung is hitching a ride with one of Kpop's biggest names on their upcoming world tour. The company has confirmed that it has partnered with BTS for the upcoming BTS World Tour ‘ARIRANG’, a massive comeback tour that marks the group’s return after years away.
This is structured as a promotional campaign for the Galaxy S26 series, with Samsung utilizing the concerts to deliver connected experiences that perform the role of a bridge between BTS and their truly global fanbase.
Samsung aims to position its devices as an extension of the live experience. Central to these efforts will be the Galaxy S26 Ultra, which will be used to capture performances throughout the tour.
BTS fans will know just how big of a deal the group's upcoming tour is. This massive stadium tour will feature more than 80 shows in over 34 regions. An immersive 360-degree stage will be put together so that fans can find themselves right in the action. The tour starts at April 9, in Goyang, South Korea and goes global from there.
Samsung’s role during the tour goes beyond just devices. The company will actively create and distribute concert content across its platforms, effectively amplifying the tour’s reach and giving fans who can’t attend a way to stay connected.
A range of Galaxy-powered immersive experiences will be set up at major landmarks during the Korean leg of the tour. Samsung is also offering limited-edition merchandise to fans who explore the Galaxy S26 series through the interactive activities at its Gangnam store in South Korea.
Adnan Farooqui is a long-term writer at SamMobile. Based in Pakistan, his interests include technology, finance, Swiss watches and Formula 1. His tendency to write long posts betrays his inclination to being a man of few words.
