Samsung invites you to a free Ferris wheel ride with the Galaxy S25

Samsung has found another unique way to promote its Galaxy S25 premium phones. The company is inviting people in Belgium to take a free ride on The View Ferris wheel and test the Galaxy S25's camera and photo editing capabilities.

Visitors who take the Ferris wheel can capture the skyline from 55 meters above the ground and create personalized postcards using the Galaxy S25. The event starts on May 3 and will last for two weeks, until May 18.

The View Ferris wheel in Brussels, Belgium, is located on Place Poelaert. Riders usually pay a ticket price of €10, but Samsung will allow everyone to ride the wheel for free throughout the duration of the promotional event.

If you have a chance to be in Brussels on or after May 3, you should check out Samsung's official announcement for more details about the opening hours and schedule.

Samsung went all-in to promote the Galaxy S25 series this year, not only in Belgium but all over the world. Last month, the company shared some of its most unique ad spots and creative campaigns. A few examples are:

The Galaxy S25 remains the best Samsung flagship phone you can buy. And, in line with Samsung's usual promotional campaigns, this new event in the capital of Belgium — also known as the capital of the European Union — will not only bring joy to countless people but also make them aware of the capabilities of the Galaxy S25. It's another perfect combo.