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Last updated: January 14th, 2020 at 17:41 UTC+01:00
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The interactive video adventure was created by Samsung in collaboration with Social Chain. It was published on Samsung UK's Instagram, and the whole campaign required 20 different Instagram accounts and 50 Instagram Stories to complete.
The interactive story starts with you – the protagonist – being handed a hard case labeled ‘Samsung.' You're not being told what the case contains but it all seems pretty important and official. However, the handover never concludes as a third party rushes into the frame and snatches the case right before you were able to get your hands on it. The rest of the adventure involves the protagonist racing through different urban environments and making decisions to try and catch the bad guy before it's too late.
You can experience the interactive adventure by heading over to Samsung UK's Instagram account or by hitting this link. Feel free to share your thoughts on this new campaign and let us know how your adventure went.
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Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.
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