Samsung’s new Instagram interactive story has you running after bad guys
Samsung has created an interactive video adventure in a new bid to promote the Galaxy Note 10+ 5G through Instagram. The video adventure takes the first-person perspective of a free runner and showcases some of the main features boasted by the company’s newer flagship phone. This includes Super Steady mode, Zoom-In Mic mode, and the ability to take real-world measurements using the ToF camera combo.
The interactive video adventure was created by Samsung in collaboration with Social Chain. It was published on Samsung UK’s Instagram, and the whole campaign required 20 different Instagram accounts and 50 Instagram Stories to complete.
The interactive story starts with you – the protagonist – being handed a hard case labeled ‘Samsung.’ You’re not being told what the case contains but it all seems pretty important and official. However, the handover never concludes as a third party rushes into the frame and snatches the case right before you were able to get your hands on it. The rest of the adventure involves the protagonist racing through different urban environments and making decisions to try and catch the bad guy before it’s too late.
You can experience the interactive adventure by heading over to Samsung UK’s Instagram account or by hitting this link. Feel free to share your thoughts on this new campaign and let us know how your adventure went.