SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Samsung increases phone shipments to Europe while the market declines

Phone
By 

Last updated: August 3rd, 2022 at 14:01 UTC+02:00

The European smartphone market continued to decline in the second quarter of the year, as geopolitical uncertainties and a deteriorating macro climate led to the lowest quarterly shipments registered since Q2 2020. Despite the decline, Samsung managed to ship more smartphones than it did a year ago and improved its market share.

According to industry watchers, the European smartphone segment declined by a whopping 11% in just one year. Shipments reached the lowest quarterly total since Q2 2020. (via Counterpoint Research)

Although companies like Xiaomi, Oppo, and Realme have suffered losses amid the declining smartphone market in Europe, Samsung and Apple were able to improve their positions compared to where they were last year. The two OEMs suffered some setbacks compared to the previous quarter, but both companies posted improved year-on-year performance.

Samsung ships 1 million more smartphones

Samsung held a market share of 32% in Europe in Q2 2022, up from 27% in 2021. The company led the segment ahead of Apple (24%), Xiaomi (19%), Oppo (5%), Realme (3%), and other OEMs combined — whose market shares are too small to register as a percentage point.

In the second quarter of the year, Samsung shipped around 13 million smartphones, up 1 million from Q2 2021. However, quarter-on-quarter, Samsung and Apple lost some ground due to their withdrawal from Russia.

Market watchers, although hopeful that “the bottom has been reached and the trajectory should turn upwards soon,” say the situation in Europe remains bleak and the road to recovery won’t be easy.

Phone AppleEuropeOppoSamsung ElectronicsVivo
Load 0 comments

You might also like

Samsung isn’t gaining as much value from its R&D efforts as it did in 2020

Samsung’s research and development spendings are up again. In the first half of 2022, Samsung Electronics spent 12.18 trillion won ($9.19 billion) on R&D projects, up from the 11 trillion won ($8.3 billion) it poured into researching and developing new technologies in the first half of 2021. At the same time, in H1 2022, the […]

  • By Mihai Matei
  • 2 hours ago

Oppo puts pressure on Samsung with its own Android 13 beta program

Although Samsung is generally the best smartphone OEM when it comes to releasing new firmware updates — even ahead of Google in many cases — it looks like Oppo is trying to put pressure on the Korean tech giant with an early release of Android 13 and its proprietary ColorOS 13 skin. Today, Oppo announced […]

  • By Mihai Matei
  • 2 hours ago

Samsung phones are crushing rivals in LATAM, nearing a 50% market share

Smartphone shipments in Latin America were up 8% on-quarter in Q2 2022. During the three-month period, Samsung Electronics not only led the market in terms of smartphone shipments and share but also widened its lead to an all-time high. Q2 shipments in the LATAM region increased 8% quarter-on-quarter and 9% year-on-year. And thanks to Samsung […]

  • By Mihai Matei
  • 3 hours ago

Apple isn’t making foldable iPhones yet because the profits just aren’t there

As Samsung establishes its utter dominance in the foldable smartphone market, many are wondering if and when Apple is going to have an answer. There have been some rumors about foldable iPhones but evidently, they’ve not amounted to much. Industry insiders are of the view that Apple isn’t betting on foldables just yet due to […]

  • By Adnan Farooqui
  • 1 day ago

Samsung and other OEMs caught lying about smartwatch dimensions

Editor’s note: Samsung isn’t an outlier in this scenario, as this appears to be an industry-wide practice, regardless of the manufacturer. It’s pertinent to note that Samsung normally doesn’t compare the thickness of new smartwatch models with previous iterations, ensuring that customers aren’t misled by its marketing materials. Samsung has also clearly mentioned in the […]

  • By Mihai Matei
  • 2 days ago

OPPO is working on Galaxy Z Flip 4, Z Fold 4 competitors with Snapdragon 8+ Gen 1

There is no doubt that Samsung is the leader in the foldable smartphone space, but the competition is quickly catching up. Last year, OPPO, Vivo, and Xiaomi launched their Galaxy Z Fold 3 competitors. This year, Xiaomi launched its flagship foldable phone just one day after the Galaxy Z Fold 4, and OPPO seems to […]

  • By Asif Iqbal Shaik
  • 3 days ago