Last updated: June 30th, 2026 at 18:13 UTC+02:00
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Abhijeet Mishra / SamMobile
Samsung announced earlier this year that it has partnered with Kpop powerhouse BTS for its upcoming World Tour ‘ARIRANG.'
It will follow the band to various locations across the globe and promote Galaxy experiences, particularly those powered by the Galaxy S26 series. London is the next stop on the world tour, and Samsung is following through.
Samsung is bringing city-wide Galaxy experiences to London which will be available through July 2026. Samsung Experience Stores in London will host various BTS World Tour ARIRANG-inspired Galaxy experiences, including discounts on products.
An exclusive concert kit will also be on offer which includes a 10,000mAh Samsung battery pack, a Galaxy AI pop sock, and a water bottle for customers who buy a Galaxy S26 device. A Galaxy Selfie Experience will be set up at these stores with exclusive merchandise, customization experiences for Galaxy Buds will be held, and interactive photo opportunities will be available.
Audiences who visit the Tottenham Hotspur Stadium from July 6-7 for the concert will find a dedicated Samsung Galaxy experience space at the venue. There will be exclusive merchandise, a Galaxy Photobooth, and an interactive audience wall where fans can leave their messages.
Samsung Members users will have the chance to enter a special prize draw where they can win a Galaxy S26 Ultra. All they need to do is share their best concert photo and answer a question for a chance to win the flagship phone.
Adnan Farooqui is a long-term writer at SamMobile. Based in Pakistan, his interests include technology, finance, Swiss watches and Formula 1. His tendency to write long posts betrays his inclination to being a man of few words.
