Epic deal, order your S24/S24+ or Galaxy S24 Ultra! Aramid Fibre goodness - Get 15% discount on Thinborne cases!

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

Notifications
    News for you

    Samsung’s home country is the world’s most lucrative smartphone market

    Business
    By 

    Last updated: November 3rd, 2023 at 19:13 UTC+01:00

    Samsung has been the world's biggest smartphone brand for years now in terms of number of smartphones it sells every year. However, it is Apple that makes the most profit and sells the costliest smartphones on average. But what about which countries buy the costliest smartphones?

    Well, a new report from market analysis firm TechInsights shows which countries have the highest smartphone ASPs (Average Selling Price). According to the new report, South Korea, home to Samsung, is the country with the world's highest smartphone ASP. It means South Korean consumers, on average, buy the costliest smartphones. Earlier, that market was Japan, but South Korea overtook it in 2020 and is expected to keep growing in the coming years.

    Smartphone ASP Top Three Countries South Korea Japan USA 2023

    South Korea, Japan, and the US, thanks to their higher smartphone ASP, are quite important for smartphone brands. However, mostly Apple and Samsung rule these markets. Samsung has been focusing on improving profitability through its smartphone division, launching more high-end phones, including the Galaxy Z series of foldable smartphones that start at $1,000 and go as high as $1,800.

    Abhilash Kumar, Industry Analyst at TechInsights, said, “Japan was the country with the highest smartphone wholesale ASP through 2020. However, it yielded the leading position to South Korea in 2021. The solid and quick uptake of Samsung’s higher-priced foldable models, which now have different generations, as well as the healthy price growth by iPhone models in recent years, are the main reasons behind the soaring ASP in the country.

    BusinessPhone AppleJapanSamsung MXSouth KoreaUSA

    You might also like

    Samsung’s foldable displays failed Apple’s durability tests, report says

    Samsung’s foldable displays failed Apple’s durability tests, report says

    While Samsung and Huawei are said to be preparing to explore additional foldable phone designs later this year, Apple has reportedly left the game due to concerns regarding the durability of foldable screens. A new report via Naver says Apple has been experimenting with foldable phones from other brands, including Samsung. The Cupertino giant has […]

    • By Mihai Matei
    • 1 day ago
    Samsung Display is one step closer to Gen 8 OLED production

    Samsung Display is one step closer to Gen 8 OLED production

    Samsung Display is one step closer to manufacturing Gen 8 OLED panels for PCs and tablets. A new report from Korea states that the tech giant has contracted companies to construct the chambers where its first Gen 8 OLED deposition machine will start producing panels next month. According to The Elec, these chambers at Samsung […]

    • By Mihai Matei
    • 2 days ago
    Galaxy S24 performance to be showcased at Galaxy Studio Game in Korea

    Galaxy S24 performance to be showcased at Galaxy Studio Game in Korea

    Samsung is trying several ways to promote the Galaxy S24 series that was launched last month. The phones have received a tremendous response, and they broke pre-order records in several countries. Still, Samsung is trying to reach as many types of consumers as it can to showcase the Galaxy S24. With its new move, the […]

    • By Asif Iqbal Shaik
    • 3 days ago
    Mark Zuckerberg says Meta Quest 3 is better than Apple Vision Pro

    Mark Zuckerberg says Meta Quest 3 is better than Apple Vision Pro

    The CEO of Meta, Mark Zuckerberg, has posted a video on Instagram where he has shared his views on the Apple Vision Pro after trying out the mixed-reality (MR) headset and how it compares with the one MR headset from his company, the Meta Quest 3. While Mark said a lot of things about the […]

    • By Abid Iqbal Shaik
    • 3 days ago
    Samsung details Galaxy S24 camera improvements that come with new update

    Samsung details Galaxy S24 camera improvements that come with new update

    A few days ago, Samsung announced it would bring several improvements to the Galaxy S24 series with a new software update. It was reported that the update will be released on February 22. However, Samsung released the update earlier than reported, and the latest update for the Galaxy S24 is already available in South Korea. […]

    • By Asif Iqbal Shaik
    • 3 days ago
    Galaxy S24 finally gets its update to fix camera and display issues

    Galaxy S24 finally gets its update to fix camera and display issues

    Samsung has released the February 2024 software update to the Galaxy S24 series. This is the same update that Samsung talked about a few days ago. It aims to fix some camera and display-related issues that some Galaxy S24 series users have been facing. Galaxy S24 gets February 2024 update in South Korea to fix […]

    • By Asif Iqbal Shaik
    • 3 days ago