Samsung's The Frame TV is a work of art. It looks like a painting when it is not being used, thanks to its thin white bezels, extremely slim form factor, and the artwork such as paintings that it displays on the screen. Now, the company has announced that is adding more artwork to The Frame's library through two new campaigns.
The South Korean TV maker is running two campaigns—#StayAtHome with Arts and Stay Inspired – Home Exhibition—to place more magnificent artworks inside homes of consumers who have purchased The Frame TV. These campaigns will bring additional iconic masterpieces from the most celebrated painters in history and from world-class photographers.
The #StayAtHome with Arts campaign adds a total of 30 renowned works from the likes of Claude Monet, Edgar Degas, Édouard Manet, and Vincent van Gogh to Samsung's virtual Art Store. The Frame users in the US would be able to enjoy these artworks from May 6 to June 5 even without a subscription. The artworks are easily accessible from the spotlight tab inside the Art Store.
Samsung's Stay Inspired – Home Exhibition campaign for The Frame TV aims to bring inspiring work of world-renowned photographers to people's homes. Users in Germany can now enjoy epic, inspiring, and architectural works of Samsung's Snapshooters—a talented team of two dozen brilliant photographers who capture everyday beauty—on The Frame.
Later, standout photos from members of Germany’s esteemed Professional Association of Freelance Photographers and Film Creators would be showcased on the artistic TV from May 16 to June 17. Samsung feels that it can help people in staying inspired by the artwork, especially during the COVID-19 crisis even as they stay at home.
