Samsung's flagship OLED TV makes history by winning three consecutive awards

UK retailer Crampton & Moore recently held its 11th annual HDTVTest TV Shootout to find the world's best TV in 2026. For the first time in the event's history, a single TV has won all three headline awards. And as you may have guessed, that single TV is manufactured by Samsung.

Specifically, the competition has crowned Samsung's flagship S99H OLED TV three times, once for each of the following categories:

The winner was selected through blind testing by a panel of eight industry experts, professional reviewers, and enthusiasts. Without knowing the TV brands they were looking at, they tested picture quality across the following eight categories:

In celebration of the Samsung S99H OLED TV winning all three headline awards, Samsung VP of Home Entertainment and Appliances said: Winning all three awards […] is a tremendous honor and testament to the technical innovation and expertise of our engineering team […].

The S99H is Samsung's latest premium OLED TV, and it's available in a few different sizes. If you can't find it at your local Samsung online store, it's probably because the same TV is called “S95H” in many other markets outside the UK.

Samsung's naming scheme is a little confusing, but you can spot the flagship model with relative ease if you know what to look for. Namely, the S95H/S99H is the only OLED TV model released in 2026 to have the wide, detachable, painting-like gray frame around the screen, as seen in the render above. Samsung calls it a “FloatLayer Design.”

In the UK, the S99H OLED TV is available in four sizes from 55 to 83 inches. Prices start at £2,299 for the 55-inch model, but you will often find the TV discounted or paired with cashback and soundbar offers.