SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Samsung doubles Galaxy S20 subsidies ahead of iPhone SE launch


Last updated: May 4th, 2020 at 11:36 UTC+02:00

Samsung quite literally doubled down on Galaxy S20 subsidies in bid to boost sales of its newest high-end smartphones. The company’s latest move was directed at its domestic market as the three largest carriers in South Korea all began further incentivizing Galaxy S20 purchases in recent weeks. Consequently, the value of subsidies that SK Telecom, KT, and LG U+ are offering to prospective Galaxy S20 buyers is now going up to 500,000 won, or just under $410.

This is in line with how the company has been handling the Galaxy S20’s weak debut in other markets. For example, its U.S. arm recently launched an unprecedentedly aggressive buyback program, offering up to 50% off on select Galaxy S20 models.

Galaxy S20 sales almost 40% below the Galaxy S10

Industry watchers also believe that this is Samsung’s way of pre-empting the launch of Apple’s new budget iPhone SE in South Korea. The new iPhone offers powerful specs in a smaller footprint and at a more aggressive price point, which is why it’s expected perform well in the market.

The newest subsidies were reportedly passed on directly from Samsung, meaning telecom operators in South Korea are still selling the Galaxy S20 devices at a markup similar to that from two months ago. None of that is to say their bottom lines aren’t getting erased by the ongoing coronavirus pandemic, it’s just that Samsung’s sense of urgency is greater. Sources estimate the sales of the Galaxy S20 line are between 20% and 40% lower compared to the Galaxy S10 range.

This concerning state of affairs also puts Samsung’s near-term 5G plans in question. The Galaxy S20 series was meant to mark the start of its mainstream adoption, not to mention Samsung’s plans to launch a number of cheaper 5G smartphones this month. It remains to be seen what kind of results that strategy will achieve now that buying smartphones isn’t exactly near the top of most people’s list of priorities.

Phone Galaxy S20South Korea
Load 4 comments

You might also like

Samsung’s The Freestyle projector now comes in a limited edition avatar

Samsung has long had a tradition of launching limited-edition variants of its products. The company has launched dozens of limited-edition versions of its Galaxy S, Galaxy Z, Galaxy Buds, and Galaxy Watch devices. Now, the company has launched the first limited-edition variant of The Freestyle projector. The South Korean firm announced earlier today that it […]

  • By Asif Iqbal Shaik
  • 14 hours ago

SoftBank CEO wants a strategic alliance between Samsung and ARM

We recently reported that although Samsung and SK Hynix were among the front runners in the acquisition of the UK-based chip designer ARM, Samsung may back out of this race because of antitrust issues and the increased acquisition price. The latest report now suggests that SoftBank CEO Masayoshi Son is seeking a strategic alliance between SoftBank-owned […]

  • By Sagar Naresh
  • 4 days ago

Samsung holds retirement ceremony for guide dogs, rehomes new puppies

Samsung Group has a hand in almost every corner of the market, from smartphones and TVs to medicine and cargo ships. Galaxy smartphone users aren’t generally aware of the company’s reach, but Samsung is a conglomerate that makes a lot of technological advancements possible in and outside of South Korea. However, not everything Samsung does […]

  • By Mihai Matei
  • 4 days ago

Samsung remains Korean investors’ favorite despite declining stock prices

The declining semiconductor market is leading South Korean analysts to revise the stock price target for Samsung Electronics in a downward trajectory. In addition, market watchers have lowered their expectations concerning Samsung’s operating profit for Q3 2022 by roughly 25% compared to last year. NH Investment & Securities analyst Do Hyun-woo revised Samsung’s stock price […]

  • By Mihai Matei
  • 6 days ago

Galaxy Z Fold 4 National Edition with bundled Galaxy Watch 5 Pro celebrates South Korean football team

Samsung has launched a special edition of the Galaxy Z Fold 4 in South Korea in collaboration with KT. It’s called the Galaxy Z Fold 4 National Edition, and it celebrates the South Korean national football team as it starts to prepare for the 2022 Qatar World Cup. This special edition smartphone comes in a […]

  • By Asif Iqbal Shaik
  • 7 days ago

Galaxy S20 series is getting September 2022 security update in parts of Europe

After the Galaxy S21 and the Galaxy S22, Samsung has released the September 2022 security update to the Galaxy S20 series. Both LTE and 5G variants of the phones are getting the new security update. European countries are the first to get access to this update. The latest software update for the LTE variants of […]

  • By Asif Iqbal Shaik
  • 2 weeks ago