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Last updated: December 1st, 2020 at 16:31 UTC+01:00
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According to a new report by The Korea Herald citing industry watcher IDC, Samsung was the leading smartphone brand in the GCC region in Q3 2020. The company's success in this market throughout the third quarter of the year is attributed to entry-level and mid-range solutions. They have helped the company maintain the lead in the region, however, Samsung also greatly benefited from Huawei's falloff.
Samsung had a market share of 45% in the GCC region at the end of the July-September period, representing a 5% year-on-year increase. In contrast, Huawei lost a lot of market influence and Samsung was able to capitalize on its rival's falloff by recapturing its share.
Samsung was followed by Apple with only 15% market share in the GCC region. Apple had lost 3% market share over the past 12 months. The third and fourth places were occupied by Huawei and Xiaomi who have recorded a market share of 13% and 12%, respectively.
Although the GCC smartphone segment declined by 0.9% quarter-on-quarter, IDC expects the market to recover in Q4 2020 and projects a 6.5% increase over Q3.
Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.
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