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Last updated: May 29th, 2020 at 16:23 UTC+02:00
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In the smartwatch market alone, Samsung shipped 1.8 million devices in Q1 2020, down from 2.0 million units last year. The company maintained a 10.8% share of the market and was the third-largest smartwatch vendor. The global smartwatch market experienced a 7.1% year-on-year decline in shipments.
Despite lower smartwatch shipments, the earwear/hearable segment grew 29.7% year-on-year in Q1 2020. The research firm attributes this growth to the COVID-19 pandemic, specifically the higher demand for earwear/hearable products from customers who were stuck at home due to the virus and looked for ways to increase productivity. Samsung's Galaxy Buds and Galaxy Buds+ were particularly successful for the company, with both products recording a total of 4 million shipments in Q1 2020.
With shipments from all the wearable categories combined, Samsung achieved a 71.7% year-on-year growth. It shipped 8.6 million wearables in Q1, wrist and earwear combined, up from 5 million units a year ago. The company increased its wearable market share from 9% to 11.9%.
Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.
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