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Last updated: July 30th, 2025 at 11:03 UTC+02:00
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The best just got better.
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A recent study commissioned by Samsung revealed that half of TV buyers in the UK don't research before buying a new TV. Most people end up lost in a sea of tech jargon and decide to wing it after about two hours of research. But here's the good news. If you just want to buy Samsung's flagship 4K model, it is now available at a discount in the UK.
The TV in question is the OLED S95F 4K. It is the best 4K TV in Samsung's 2025 lineup, available in four sizes. Three of those size options, i.e., 65, 77, and 83 inches, are now cheaper. And if you want to recycle your old TV, you can get an even bigger discount. Here's all you need to know.
Although the 55-inch S95F is available at full price, the larger sizes are cheaper for a limited time. In fact, if you take advantage of these discounts and recycle your old TV, you can buy the larger 65-inch model for the price of the 55-inch one, i.e., £2,199.
Below is a breakdown of the ongoing OLED S95F offers.
The OLED S95F is the best Samsung 4K TV in 2025. It has fantastic image quality, contrast, and brightness. It also benefits from a glare-free screen, which reduces reflections and improves visibility in brighter environments.
If you're unsure which Samsung TV to buy in 2025 but want the best experience, you can't go wrong with the OLED S95F. Plus, with these substantial discounts at Samsung's UK shop, it's impossible not to recommend
To learn more about the OLED S95F from Samsung, watch our review video below. The review paints a clearer picture of what you can expect from this TV and what it will feel like using it in 2025.
Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.