Samsung launches Bespoke refrigerator lineup in India

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Last updated: October 12th, 2021 at 10:06 UTC+01:00

After unveiling its Bespoke 4-Door Flex refrigerator lineup in May during the Bespoke Home 2021 event, Samsung has launched it in India. The new refrigerator lineup consists of three models: Bespoke Family Hub Black Caviar Steel (865L), Bespoke Family Hub Glam Glass (934L), and Bespoke 4-Door Flex Glam Glass (670L).

All the refrigerators are now available for pre-booking in India via Samsung’s website. The Bespoke 4-Door Flex Glam Glass with 670-liter capacity is priced at INR 1,67,990 (around $2,225). The Bespoke Family Hub Black Caviar Steel model with 865-liter storage capacity is priced at INR 2,69,990 (around $3,576), while the Bespoke Family Hub Glam Glass variant with 934-liter capacity costs a whopping INR 2,55,000 (around $3,378).

The Bespoke Family Hub models come with a giant touchscreen display that can be used to view what’s inside the refrigerator, look for recipes, view photos and videos, stream movies and TV shows, view morning brief (calendar, food reminders, news, and weather), mirror the screen from a Galaxy smartphone or a Samsung TV, make and receive phone calls, summon Bixby, and control SmartThings-compatible smart home devices.

You can also use sticky notes, draw, plan meals, and more using the display. Of course, the refrigerators include Bluetooth and Wi-Fi connectivity. You can connect and control the refrigerator to a smartphone using the SmartThings app. When not being actively used, the screen can display your memories or art (paintings from the Art Gallery).

All the refrigerators have three different cooling zones, flexible storage, Beverage Center, and Dual Auto Ice Maker. On the outside, you get a modern and sophisticated design that is customizable according to your home interiors.

Samsung Bespoke Refrigerator Lineup 2021

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