Samsung has announced that it has opened its first Latin American Bespoke Home flagship store in Mexico City. The new flagship store is located at the Centro Comercial Perisur, which is among the biggest shopping malls in the city, visited by an average of 2 million people a month.
Upon visiting the Bespoke Home Flagship Store, visitors will see a range of Bespoke home appliances that include refrigerators, dishwashers, ovens, washing machines, dryers, and vacuum cleaners, all in one place. So, this will be a one-stop shop for all consumers' home electronics needs.
Local media and influencers were also invited to get more reach at the launch event
Visitors will also get to experience home life services via SmartThings. There will be special panels placed in collaboration with famous local artists such as Juan Latapi and El Cha. To celebrate the opening of the new Bespoke Home Flagship Store in Mexico, Samsung invited local media, influencers, and interior designers on October 3, 2022, to spread the launch information and get more reach to the people in the city.
Samsung launched the first customizable Bespoke refrigerator in Mexico in July this year. With the opening of the new flagship store, Samsung is expected to expand the customizable range of Bespoke home appliances by launching a “microwave oven, gas oven, and vacuum cleaner in October,” followed by the recent launch of the dishwasher.
Senior Vice President of CE Division, Samsung Electronics Mexico Corporation, Kyung-rae Noh said, “Samsung Electronics’ Bespoke home appliances are getting a good response from Mexican consumers because of their colorful colors and lifestyle features. We will continue our efforts to convey the value of home.“
