Samsung beats Apple in Indian tablet market in Q4 2024

CyberMedia Research (CMR) has published an analysis of the Indian tablet market in 2024 and it brings some great news for Samsung.

According to the research firm, in Q4 2024, Samsung had a 29% share in the Indian tablet market, putting it in the first position on the chart. For reference, in Q4 2023, the South Korean tech giant had a 19% market share. That means the company has made tremendous progress.

In the second and third place are Lenovo and Apple with 23% and 21% market share. Xiaomi and Realme are in the fourth and fifth positions with 16% and 3% pie of the cake as you can see below. In Q4 2023, Apple led the chart with a 25% market share and Samsung was in second place.

Samsung was behind Apple in India in CY2024

If you take the whole of last year into consideration (CY2024), Samsung had a 28% market share, putting it in the second position on the chart. In the first place is Apple with a 29% market share. That means Samsung was very close to beating Apple in the full-year tablet shipments in India.

For your reference, in CY2023, Apple and Samsung had 25% and 23% market share respectively with the iPad maker leading the chart and the South Korean tech giant in the second position. It means that the two brands have captured more market than others and Samsung closed the gap with Apple.

Samsung’s Galaxy Tab A9 Plus 5G made 68% of the tablets the company shipped in 2024, making it the brand’s primary growth driver. Considering that the report claims that the premium tablet market saw a growth surge, we assume that the Galaxy Tab S10 was also sold very well.

CMR predicts that the Indian tablet market will see 10% to 15% growth in 2025. Considering the pace at which Samsung is progressing, we expect that it will overtake Apple in terms of full-year sales next year.