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Last updated: November 30th, 2021 at 13:32 UTC+01:00
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Samsung's estimates (via The Elec) show that the company had a global market share of 20.9% in 2019, 19.6% in 2020, and 19.0% this year. In other words, the company's global market share has steadily declined over the past few years, while its main rival — Apple — improved its market share from 14.0% to 15.8% in 2020 and further to 17.2% in 2021.
For Samsung to capture 21.9% of the smartphone market next year, other companies would have to lose ground. And according to estimates, Apple's market share could drop to 16.7% in 2021. Similarly, Chinese companies could lose a few percentage points and hold 45% of the market combined, down from 45.5% this year.
Samsung's strategy seemingly involves an aggressive push into the upper mid-range segment with the launch of the Galaxy S21 FE in January. The company will then unveil the top-tier Galaxy S22 flagship series in February and release it later the same month. Furthermore, the Galaxy A series will continue to play a big role in the company's future. Samsung is expected to release several Galaxy A models in the first half of 2022, including the Galaxy A33 and Galaxy A53.
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Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.
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