Last updated: May 4th, 2026 at 05:46 UTC+02:00
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He is considered an expert in content, marketing, and services, and could help Samsung Visual Display achieve growth.
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Max Jambor / SamMobile
Samsung has announced a new leadership change for its Visual Display division, which is responsible for monitors, soundbars, and TVs. Samsung Electronics President Won-Jin Lee has been appointed as the new head of the Visual Display division.
Samsung Device Experience (DX) is a division of Samsung Electronics that includes five businesses:
Won-Jin Lee will now lead the Visual Display division. He previously headed the Global Marketing Office and is considered an expert in content, marketing, and services. He has also played a key role in establishing the foundation of Samsung’s mobile and TV businesses. With his expertise in market insights, Samsung expects him to strengthen the TV business and identify new growth opportunities.
Seok Woo Yong, who previously led Samsung Visual Display, will now serve as an advisor to Tae Moon Roh, who heads the Samsung Device Experience division. With extensive experience in research and development, he is expected to help shape strategies for future technologies such as AI and robotics across all DX businesses.
Asif is a computer engineer turned technology journalist. He has been using Samsung phones since 2004, and his current smartphone is the Galaxy S23 Ultra. He loves headphones, mechanical keyboards, and PC hardware. When not writing about technology, he likes watching crime and science fiction movies and TV shows.
