Samsung has applied for the ‘Samsung Daily’ trademark with the European Union Intellectual Property Office (EUIPO) yesterday (via Galaxy Club). While the trademark itself doesn’t reveal much, the description in the application suggests a Flipboard-meets-Bixby style newsfeed app for smartphones and tablets.
Before we speculate any further, it’s worth reminding that Samsung applies for hundreds of trademarks every year, but not all of them turn into real products and services. The company also applies for many trademarks just to cover its bases and protect its brand name from misuse. Currently, we are not sure what the Korean tech giant’s motive is behind this trademark.
Samsung has a long history of preloading apps that aggregate news from multiple sources. Over the years, the company has experimented with many newsfeed apps such as My Magazine, Flipboard Briefing, Upday, etc. that seize(d) prominent home-screen space on its smartphones and tablets. Unfortunately, none of them have been very successful, but the company keeps coming up with new iterations of the same idea.
As of now, it’s the Bixby Home app, which you can access by swiping your home screen to the right, that does the job of aggregating news (with third-party integrations) and other useful personal information through AI. We don’t know if the ‘Samsung Daily' trademark is related to this in any way. It’s also unclear if the trademark is for a new app or an update to the existing service.