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Samsung aims to dominate the mid-tier smartphone market in India

Business
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Last updated: March 30th, 2022 at 17:33 UTC+02:00

There are a plethora of Samsung smartphones in the mid-tier smartphone category on offer in India. The company has launched more affordable phones and has plans to expand its portfolio. The main idea behind this move is that Samsung wants to get a larger chunk of the mid-tier smartphone market in the country.

Notably, according to a report, the South Korean giant hopes that its 2022 Galaxy A series will help the company capture around 40% market share in the INR20,000-INR45,000 segment in H1 of 2022.

As per Counterpoint Research, currently, the company holds a 28% market share in this category. Aditya Babbar, Senior Director and Head of Marketing at Samsung India, said, “We want to democratize the technology for our customers and make it available to users of the mid-size category.”

Recently, Samsung announced that it would be adding five new feature-rich A-series devices that should help Samsung increase its market share in this segment.

Thanks to the value the mid-range phones provides, along with multiple financing options and consistent updates from Samsung, the company is hopeful of solid growth in the mid-tier smartphone segment.

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