SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

News For You
News For You
Notifications

In 2023, Samsung led the mobile market in India for the first time in 6 years

Phone
By 

Last updated: February 1st, 2024 at 13:37 UTC+01:00

Samsung hasn't led the smartphone market in India since 2017, but that changed in 2023 when the company outperformed all of its rivals to climb to the top of the leaderboard.

For the first time in six years, Samsung topped the mobile market in India with a smartphone market share of 18%, according to Counterpoint Research.

Samsung was followed by Vivo, which held 17% market share, Xiaomi with 16.5%, Realme (12%), and Oppo (10.5%).

Offline retail gains popularity in India

According to market researchers, Samsung managed to outperform its rivals in India thanks to the Galaxy A series' strong performance and aggressive marketing in the offline retail space.

The market watcher says offline retail channels in India grew in 2023 and reached 55% share. Many smartphone buyers in India reportedly want to test the look and feel of devices first-hand before committing to a purchase, and therefore, offline retailing gained traction.

Furthermore, the research firm believes offline retail channels will continue growing in 2024, as trade-ins become more popular and a larger number of phones are expected to adopt premium designs.

Counterpoint Research analysts also believe that foldable phones will gain more traction in 2024, as more OEMs are expected to join the segment. The firm estimates that foldable phone shipments in India will cross the 1 million mark this year.

Samsung is expected to announce the Galaxy Z Flip 6 and Galaxy Z Fold 6 foldable phones this summer. Not much is known about these upcoming devices, but recent findings suggest that the series, or at least the Galaxy Z Flip 6, will be upgraded with bigger batteries.

As for the Galaxy A series, devices like the Galaxy A15 and A25 are available in India already. Samsung is expected to add at least two more models to the A lineup for 2024, including the Galaxy A35 and the Galaxy A55, the latter of which might represent the best the A-series has to offer this year.

BusinessPhone IndiaOppoRealmeSamsung ElectronicsVivoXiaomi Buy Galaxy S24 Now
Scroll for more related content
News For You

You might also like

Samsung holds onto its crown, sells more phones than last year

Samsung holds onto its crown, sells more phones than last year

Samsung has managed to hold onto its crown in the global smartphone market. Despite rising competition from Apple and Chinese brands, the South Korean firm has sold more phones than last year and ranked first. Samsung was the world's biggest smartphone brand in Q2 2024 According to a report from market research firm IDC, Samsung […]

  • By Asif Iqbal Shaik
  • 3 hours ago
Samsung introduces a fourth 2024 Olympics medal made of glass

Samsung introduces a fourth 2024 Olympics medal made of glass

As a longtime Worldwide Olympic and Paralympic Partner, Samsung appears to be more involved than ever in the Olympics in 2024. The company has spread its “Open Always Wins” slogan across Paris and is supporting 44 athletes from Europe. It launched an art campaign in the city and released new special-edition accessories. But there's more. […]

  • By Mihai Matei
  • 3 days ago
Samsung’s global boss visits India to review business operations

Samsung’s global boss visits India to review business operations

Samsung Electronics chairman Jay Y. Lee is reportedly on a trip to India to review the company's local business performance. He is also expected to attend Anant Ambani's wedding ceremony during his visit. Anant Ambani is the son of Mukesh Ambani, the world's 11th richest person, and is richer than Nvidia's Jensen Huang. Lee visits India […]

  • By Asif Iqbal Shaik
  • 3 days ago
Facing green line issue? You might be in luck if you have this Galaxy phone

Facing green line issue? You might be in luck if you have this Galaxy phone

Some Samsung smartphone users have faced a green line/pink line issue over the past 2-3 years. The South Korean firm hasn't addressed the issue head-on. After social media outrage, Samsung India announced a few months ago that Galaxy S21 and Galaxy S22 users with green line issues could get free screen repair. Now, the company […]

  • By Asif Iqbal Shaik
  • 4 days ago
Galaxy Buds 3 and Buds 3 Pro pricing revealed for India

Galaxy Buds 3 and Buds 3 Pro pricing revealed for India

After unveiling the Galaxy Buds 3 and the Galaxy Buds 3 Pro globally at the Galaxy Unpacked event in Paris a couple of hours ago, Samsung has now launched the two earbuds in India. Here’s how much they cost and their pre-order offers and release dates in the country. Galaxy Buds 3, Buds 3 Pro […]

  • By Abid Iqbal Shaik
  • 5 days ago
Here are the Indian prices for Galaxy Watch 7 and Watch Ultra

Here are the Indian prices for Galaxy Watch 7 and Watch Ultra

Usually, when Samsung unveils new products at a Galaxy Unpacked event, it launches those devices in India the next day. Surprisingly, that’s not the case this time around. Within a few hours of unveiling the Galaxy Z Fold 6 and the Galaxy Z Flip 6 globally, the company launched the two devices in India. Now, […]

  • By Abid Iqbal Shaik
  • 5 days ago