Here's how you can watch Samsung's Unbox and Discover live event

Samsung began sending out invites for a new Unbox & Discover event a little over a week ago. The day is finally here, and Samsung fans are about to see how the company's latest TVs will be “redefining the role of the screen.”

Unbox & Discover goes live on YouTube later today at 10 AM EDT / 4 PM CEST. People from around the world will be able to tune in to “Unbox and Discover new surprises,” as per the company's official teaser video. We will link the live stream video below once it's up. Make sure to check back here if you intend on watching Unbox and Discover live.

As to what we can expect from today's event, Samsung appears to have focused on its Neo QLED 8K range in its marketing material. There are also mentions of improved entertainment and gaming experiences.

Samsung could also discuss its new QD-Display / QD-OLED TVs at Unbox and Discover, and essentially, it might refresh on some of the things it had revealed previously at CES. Check our videos below for more on that, and don't forget to tune in later for the Unbox and Discover live show.

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Mihai Matei - Senior Editor

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First Samsung device: SGH-A800

Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.

TV Neo QLED OLED QD-OLED Smart TV