Join us on Telegram | Early Samsung Black Friday deals, check them out right now!

SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission. Learn more.

Galaxy Z Fold 2 Thom Browne Edition unboxing: Truly a fashion statement


Last updated: October 7th, 2020 at 12:41 UTC+01:00

There are a lot of things to say about the Thom Browne Edition of the Galaxy Z Fold 2. But just look at this thing unboxed and tell us whether you believe Samsung cares. And Samsung definitely cares a great deal, generally speaking; pretty much every single product it launches is greenlit because its market data suggests there’s room for it to succeed. Besides the occasional limited edition of a high-end gadget created in collaboration with an equally premium clothing designer.

Because the Galaxy Z Fold 2 Thom Browne Edition is a fashion statement, first and foremost. It’s unapologetic in every sense and isn’t really trying to draw attention to its genuine technological excellence. Something so difficult to capture and turn into a mass product that it’s a legitimate argument when trying to justify its eye-watering price tag.

That’s the thing, though; who’s trying to justify anything? Certainly not Samsung. Yet the narrative around this unique offering writes itself. Which underlines how great of a marketing tool it is – that alone is the key to Samsung’s foldable smartphone ambitions. Which were always enormous, but just over a year in, things are looking remarkably good, and they seemed like anything but in 2019.

Official look at Galaxy Z Fold 2 Thom Browne Edition: what’s in the box?

In a span of some 18 months, Samsung’s foldables went from a meme-worthy example of faultiness to a concept so polished that it even lends itself to something as iterative as fashion design. And you can’t argue taste, but that’s beside the point. What isn’t, is that this luxurious package is a legitimate collection of lifestyle choices.

From the Galaxy Z Fold 2 and the Galaxy Watch 3, to the Galaxy Buds Live, some matching watchbands, and all the way back to the elegant protective case depicted herein, Samsung and Thom Browne have definitely, once again, delivered a lot of personality under the guise of something as ubiquitous as consumer electronics.

Quite a feat for a product that, realistically speaking, primarily exists because mass-producing a foldable flagship is currently so expensive that you really need to be on top of your artificial scarcity game in order to market such a device as an even slightly feasible purchase.

It was greenlit because Samsung knows I can’t take a look at my inbox, see a mail from China telling me a phone that costs more than my car was sold out in four minutes, and say “nah, not falling for that.” I can write all the disclaimers I want but that fact, alone, is newsworthy, even far beyond the domain of smartphone-focused media industry.

And newsworthy stories are the best way to market luxury, given how your primary goal isn’t to maximize near-term sales, but create a unique aura, something iconic that, given enough consistency, will eventually sell itself. Even though they’re just that – stories. With that said, this ongoing collaboration between Samsung and Thom Browne is one beautiful story, indeed, so let’s just go with the flow on this one and let these professionally lit images from Samsung’s home country do the rest of the talking.

Phone Galaxy Z Fold 2
Load 4 comments

You might also like

Galaxy Fold, Galaxy Z Fold 2 are getting November 2022 security update

After releasing the November 2022 security update to the Galaxy Z Flip 3, Galaxy Z Flip 4, Galaxy Z Fold 3, and the Galaxy Z Fold 4, Samsung has released the update to its first two generations of Galaxy Z Fold series devices. The update is rolling out in some European markets and is expected […]

  • By Asif Iqbal Shaik
  • 1 week ago

BREAKING: One UI 5.0 beta program now live for the Galaxy Z Fold 2!

With Samsung inching closer to beginning the public rollout of the Android 13 and One UI 5.0 update for the Galaxy S22 series phones, the company has been extending the One UI 5.0 beta program to more and more devices this week. Those included the company’s latest foldables, the Galaxy Z Fold 4 and the […]

  • By Abhijeet Mishra
  • 1 month ago

Galaxy Fold 5G, Galaxy Z Fold 2 get access to new security updates

Two foldable smartphones from Samsung have started getting new security updates. The Galaxy Fold 5G is getting the September 2022 patch, while the Galaxy Z Fold 2 has now become the first foldable Samsung phone to get the October 2022 security update. The latest software update for the Galaxy Fold 5G comes with firmware version F907BXXU6HVI5 in the […]

  • By Asif Iqbal Shaik
  • 1 month ago

Galaxy Note 20 Ultra, S20 Ultra, and Z Fold 2 get Expert RAW app support

Samsung’s Expert RAW camera app debuted with support for the Galaxy S21 Ultra last year. Earlier this year, the app started supporting the Galaxy S22+ and the Galaxy S22 Ultra. The South Korean firm has now released a newer version of this app with support for three more smartphones. The company announced in the Samsung […]

  • By Asif Iqbal Shaik
  • 2 months ago

Unhappy foldable phone customers in Poland might sue Samsung

A group of Polish Samsung customers is reportedly seeking to file a class action lawsuit against the company on account of the durability of its foldable phones. More than 1,100 Samsung Galaxy Fold and Flip series customers in Poland have brought their complaints to a Facebook group, where they shared the experiences they’ve had with […]

  • By Mihai Matei
  • 2 months ago

Galaxy Z Fold 2 is Samsung’s latest foldable to get Android 12L (One UI 4.1.1) update

After the launch of the Galaxy Z Fold 4, Samsung had promised that it would soon release the Android 12L-based One UI 4.1.1 update to its older foldable phones and tablets. And the company is keeping its promise. A few days ago, the Galaxy Z Fold 3, Galaxy Tab S7, and the Galaxy Tab S8 […]

  • By Asif Iqbal Shaik
  • 2 months ago