SamMobile has affiliate and sponsored partnerships. If you buy something through one of these links, we may earn a commission.

Notifications
    News for you

    Galaxy Z Flip 3 and Galaxy Z Fold 3 buyers are nothing alike, survey finds

    Phone
    By 

    Last updated: August 16th, 2021 at 14:17 UTC+02:00

    The demographics buying Samsung's latest two foldable smartphones have surprisingly little in common, according to a new market survey. Namely, Korean wireless giant SK Telecom just published some new insights highlighting major differences between the profiles of consumers who own Samsung's existing foldables or have already pre-ordered either the Galaxy Z Fold 3 or the Galaxy Z Flip 3.

    For example, future Galaxy Z Flip 3 owners are way more likely to be drivers. Based on the fact that they're 150% more likely to use car-related mobile apps compared to owners of other Samsung smartphones. On the other hand, users of the Galaxy Z Fold series seem to be more avid shoppers. As the frequency of their purchases made via mobile apps is 20% higher than the median.

    The average age of foldable smartphone owners tells us something about the Galaxy Note series

    Another curious tidbit is that the Galaxy Z Fold demographic comprises 120% more golf aficionados compared to any other pool of Samsung's smartphone customers. This particular data point is as Korea-specific as they come, though. But the rest? Not so much.

    Take, for instance, the age distribution of the Galaxy Z Fold-series owners in the country. People in their 30s and 40s are the largest demographics here, accounting for 29% and 28% of the consumer pool, respectively. They're followed by buyers in their 50s (18%), whereas those in their 20s account for just 15% of total owners.

    This distribution might at least partially explain why Samsung felt it can skip the Galaxy Note series this year. As its demographics and those of its premium foldable flagships seem to line up rather perfectly. Another data point illustrating as much concerns social media usage, which is 2.5 times higher among owners of the Galaxy Z Flip series compared to their Galaxy Z Fold peers (which might be why the Z Flip 3 focuses more on selfie quality than hiding the front-facing camera).

    Pre-order or not, you can pick up the Galaxy Z Fold 3 and Galaxy Z Flip 3 starting on August 27th.

    Source Phone Galaxy Z Flip 3Galaxy Z Fold 3

    You might also like

    One UI 6.1 update for Galaxy Z Flip 3 now live in India!

    One UI 6.1 update for Galaxy Z Flip 3 now live in India!

    Earlier this month, Samsung released One UI 6.1 for the Galaxy Z Flip 3. At first, the brand made the new software available in South Korea and then expanded the rollout of the update to Europe. Now, the tech giant is pushing the One UI 6.1 update for the Galaxy Z Flip 3 in India […]

    • By Abid Iqbal Shaik
    • 5 hours ago
    Galaxy Z Fold 3 gets One UI 6.1 update with AI features in USA

    Galaxy Z Fold 3 gets One UI 6.1 update with AI features in USA

    Samsung has released the One UI 6.1 update for the Galaxy Z Fold 3 in the US. The update has already been released for several other high-end phones from the Galaxy S and Z series in Europe and South Korea. The update has been released to the factory-unlocked units of the Galaxy Z Fold 3. […]

    • By Asif Iqbal Shaik
    • 1 day ago
    [Video] Samsung Galaxy AI review: How useful is it?

    [Video] Samsung Galaxy AI review: How useful is it?

    One UI is a topic that is extremely popular among Samsung fans, but since the launch of the Galaxy S24 series, the limelight has been hijacked by Galaxy AI. Samsung has made a big deal about Galaxy AI on the Galaxy S24 series (and some older devices), and here at SamMobile, we have gone in-depth […]

    • By Abhijeet Mishra
    • 5 days ago
    Here are all One UI 6.1 features and improvements for 2022 and 2021 Galaxy flagships

    Here are all One UI 6.1 features and improvements for 2022 and 2021 Galaxy flagships

    Earlier this week, Samsung finally released the One UI 6.1 update for flagship phones launched prior to 2023. It's a limited rollout as the update is only available in Korea as of May 3, and Samsung has even paused the rollout for the Galaxy S22 series due to unforeseen issues. Still, with the update released […]

    • By Abhijeet Mishra
    • 2 weeks ago
    Things to do once you get One UI 6.1 on your Galaxy phone

    Things to do once you get One UI 6.1 on your Galaxy phone

    After a few months of waiting, Samsung's 2021 and 2022 flagship phones have finally started getting the highly anticipated One UI 6.1 update with Galaxy AI features. Yesterday, Samsung began the One UI 6.1 rollout for the Galaxy Z3 and Z4 lineups, the Galaxy S21 series, and the Galaxy S22 trio of 2022 flagships. At […]

    • By Mihai Matei
    • 2 weeks ago
    One UI 6.1 for Galaxy S21, Z Fold 3, Z Flip 3 lacks most Galaxy AI features

    One UI 6.1 for Galaxy S21, Z Fold 3, Z Flip 3 lacks most Galaxy AI features

    The Galaxy S24 series brought One UI 6.1, and one of the highlights of the new software is Galaxy AI, a suite of AI-powered features that come in very handy in day-to-day life. Last month, the company rolled out One UI 6.1 to its flagship smartphones and tablets from last year, including the Galaxy Z […]

    • By Abid Iqbal Shaik
    • 2 weeks ago