Galaxy S25 launch in Thailand looked nothing like Unpacked

Galaxy Unpacked 2025 in San Jose was an exciting event where Samsung announced three new flagship phones and teased the Galaxy S25 Edge. But at its core, the event followed the usual Unpacked formula, where TM Roh came onto the stage to welcome everyone to the big reveal, and other executives and partners followed to showcase the latest technologies.

This was nothing like the Galaxy S25 launch event in Thailand, where Samsung hosted a more colorful launch party and music concert to showcase the Galaxy S25.

In Thailand, Samsung announced the Galaxy S25 series at its “Here AI am Music Fest,” where Samsung MX President for Thailand, Mr. Sittichok Nopphachinbutr, was joined on stage by popular Thai singers and actors.

“Here AI am Music Fest” was a full-blown concert led by P’Jong-Kallan, Tay-New, Sky-Nani, Boki Lion, Ink Waruntorn, and Toon Bodyslam.

Even Nong Noey Butterbear, the Thai mascot often described as an “internet idol,” was invited to the party.

Image Credit: Samsung

The concert featured a light show, and more importantly, it had Galaxy AI in the unique role of both the event's host and creator.

More specifically, Samsung used one of the latest Galaxy AI features, available in One UI 7 for the Galaxy S25, to enhance the music festival. Galaxy AI's new Audio Eraser tool harmonized the vocals during the concert and enhanced the audio experience.

In Thailand, Samsung offers various perks for Galaxy S25 pre-order customers, including free memory upgrades, a free 45W power adapter (available only throughout the first 72 hours of the pre-order window), in-store credit, cashback deals, and more.

Pre-order the Galaxy S25 series today

Mihai Matei - Senior Editor

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First Samsung device: SGH-A800

Mihai is a blogger and column writer at SamMobile. His first Samsung phone was an A800 which took a lot of beating, and a part of him still misses the novelty of the clamshell design. In his free time, he enjoys watching shows, documentaries, and stand-up comedy; listening to music, taking walks, and occasionally playing old(er) video games.

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