Samsung found a new exceptional way to promote the Galaxy S24 Ultra flagship phone. The company is partnering with Kenya's low-cost Jambojet Limited airline to elevate Galaxy S24 Ultra marketing to a new level.
As part of this new ‘Galaxy In The Sky' campaign, Samsung Electronics East Africa has reportedly partnered with Jambojet to wrap one aircraft with a Galaxy S24 Ultra livery (via Soko Directory).
The aircraft livery will promote the Galaxy S24 Ultra flagship phone and encourage passengers and anyone who spots the plane to promote the two brands on social media.
Spot the unique livery for a chance to earn prizes
Wrapping an aircraft with a Galaxy S24 Ultra livery will undoubtedly help Samsung promote the flagship phone. But through the Galaxy In The Sky promotion, Samsung and Jambojet are also inviting others to help spread the word.
As part of this promotional campaign, people who spot the Galaxy S24 Ultra-branded airplane are encouraged to capture photos and/or videos and share them on social media platforms. Participants who do this and tag both Samsung and Jambojet in their posts have a chance to earn exclusive rewards and merchandise from Samsung and the Kenyan airline.
The Galaxy S24 series is Samsung's first to adopt Galaxy AI, and the company has been banking on these AI features since the S24's launch. This isn't the first time Samsung took to the skies to promote the Galaxy S24 series. In February, Samsung promoted one of the main Galaxy AI tools — Circle to Search — by contracting airplane pilots to draw circles in the skies atop Table Mountain in Cape Town, South Africa.
Elsewhere, Samsung took a different route to promote Circle to Search and the Galaxy S24 series. In the UK, the company temporarily installed newly designed subway maps inspired by Circle to Search. For the privilege, Samsung reportedly paid TFL (Transport for London) more than $1 million.
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